ARPU Archives | The Audiencers

04

The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information, media companies are increasingly recognizing the potential of games. One of the…

06

Nov 2023

Operations

How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian

Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers’ Festival 2023

18

Oct 2023

Decisions

The loyalty flywheel: increasing customer loyalty and ARPU with a new sales perspective (and not only for publishers)

Increase ARPU and customer loyalty by expanding your product range

18

Jul 2023

Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers

03

Jul 2023

Inspirations

A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers

OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer…

30

May 2023

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

23

May 2023

Decisions

A coffee in Vienna with Die Presse: AI and reader revenue

An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse

22

Feb 2023

Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

04

Jan 2023

Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

12

Oct 2022

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.