05 Oct 2022 Inspirations Registration Walls: 18 benchmarks to better convert users into members Stuck for ideas on how to design the best registration wall? We’ve got you ByMadeleine White
24 Sep 2022 Operations 6 ways to optimize your paywall conversion rates 6 concrete strategies to put in place to better convert users into subscribers ByMadeleine White
20 Sep 2022 Inspirations Developing a culture of experimentation at EBRA Media How does France’s biggest regional newspaper group prioritize testing for continuous optimization? ByMadeleine White
08 Sep 2022 Decisions Registration walls: how brand publishers are turning content into business Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand’s content ByMadeleine White
23 Aug 2022 Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing – what you can test, what you should define before a test and what can you learn from these examples to apply to your own… ByMadeleine White
23 Aug 2022 Decisions Forget focusing on paywall types, it’s time to put your audience first Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to… ByMadeleine White
23 Aug 2022 Operations Engagement data & conversion strategies to increase revenue Quantify user’s loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue ByMadeleine White