Onboarding | The Audiencers

10

This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…

ByTom Burrell

10

Oct 2024

Collections

Publisher onboarding journeys: benchmarking and best practices

Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…

ByMadeleine White

02

Sep 2024

Inspirations

[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding

In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of workshop aimed at facilitating knowledge-sharing among participants while... having fun. The workshop took…

ByMarion Wyss

27

Jun 2024

Operations

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…

ByTsering Lock

29

Feb 2024

Operations

From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid

This article is a translation of José's article on his blog, El Caos, with additional insights from speakers on the panel following the event. In the pursuit of increasing subscription revenue…

ByJosé M Sánchez Daze

29

Jan 2024

Inspirations

Registration wall: benchmarking publishers’ account creation journey

We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…

ByMadeleine White

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

18

Jul 2023

Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers

ByAnjali Iyer

20

Jun 2023

Newsletter

#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing

You're reading The Audiencers' newsletter #15, sent out on May 31st, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. In The Audiencers' Newsletter #15:…

ByMadeleine White

04

May 2023

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA’s event?

ByMadeleine White