To end April on a high, The Audiencers' team took a trip to Vienna for WAN-IFRA's Digital Media Europe event to hear from a wide variety of experts working in media companies across the continent (and the Atlantic). From engaging young audiences and retaining subscribers, to the challenges & opportunities of AI, there was a lot to takeaway from the 2-day event. To give you a taste of the expertise on offer, here are 4 presentat that stood out.
- “Gen Z are interested in news, but you have to present it in the places where they are” – LADbible Group on engaging young audiences
- Subscriptions have continued to rise, but the focus now needs to be on retention – The retention strategies that Die Zeit have put in place to keep trial subscribers
- Responding to the needs of an audience in search of quality, local content – how The Mill has gained 4,350 newsletter subscribers across their 3 brands
- “Subscribers who receive at least one of the subscriber-only newsletters in the portfolio retain better than those with free newsletters.” – The 3 types of newsletters at The New York Times, and how they’re using premium newsletters to increase retention
