Audiencers Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Benchmarks
  • Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)
  • Amedia ignored older subscribers to attract younger ones
  • The reader who left your article early might be your most engaged user
  • The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5
  • Obligatory registration at Radio-Canada: a successful gamble
  • Newsletter
  • Case studies
  • 2026 calendar
  • Festivals
  • Community
  • Job offers
  • Directory of Consultants
  • For Poool clients
WhatsApp Linkedin
WhatsApp Linkedin
Audiencers Audiencers
Audiencers Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Benchmarks
  • French
Audiencers Audiencers
  • Newsletter
  • Case studies
  • 2026 calendar
  • Festivals
  • Community
  • Job offers
  • Directory of Consultants
  • For Poool clients
Home Community
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

How The Guardian, The Kyiv Independent, Condé Nast and Daily Maverick are doing membership strategy right
byMadeleine White
Milenio community Milenio community
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
byMadeleine White
The Kyiv Independent The Kyiv Independent
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits
byMadeleine White
Condé Nast funnel Condé Nast funnel
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
byMadeleine White
The Audiencers' Festival London Panos The Audiencers' Festival London Panos
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs. 
byMadeleine White
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
byMadeleine White
Handelsblatt community Handelsblatt community
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
byLennart Schneider
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
byMadeleine White
Der Spiegel debating feature The Audiencers Der Spiegel debating feature The Audiencers
  • Inspirations

Going further with interactive engagement: introducing the debating feature

Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
byMadeleine White
Daily Maverick membership model Daily Maverick membership model
  • Inspirations

Learning from Membership models: Daily Maverick’s superpower database

Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.
byMadeleine White

Posts pagination

1 2
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Mobile app
    • Newsletter
  • Topics
    • Onboarding
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 160+ paywall examples
    • 50+ Registration Walls Benchmark
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
Audiencers Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin