The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from…
Hello Sacha! You've been CTO of the Le Monde group for 6 years now, and you're about to leave to launch your own company... Tell us, what are you going…
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never…
With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn’t disappoint
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the “Interaction model”. A new term,…
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the…
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…