As part of a reorganization of The New York Times marketing department, Perrine Pavageau took on the role of "Program Manager" (PMO), a role at the crossroads of strategic vision and execution (read our article introducing her role here). Her main objective: to put in place operational mechanisms to ensure the success of marketing strategies. It's a function that answers the questions "how do we do it?" a contact person for teams to turn to express and overcome their organizational challenges. In this series of articles, Perrine recounts 5 operational projects carried out in this role for The New York Times.
