DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else
Scottish publisher DC Thomson offered a Sports Pack subscription using already existing content, leading to higher conversion & retention rates.
Product and strategy execution
Product and strategy execution in a reader revenue model, by The Audiencers, the go-to community for digital publishing professionals.
24 posts
How newsrooms can learn from failure without failing in public
Journalism has to be right the first time. Product work doesn't, as long as you know where to draw the line.
Do you have enough recurring value to launch subscriptions? The questions to ask yourself
Subscription fatigue is the easy explanation when a paid product struggles. The more useful question is whether there was enough recurring value to begin with.
The next engagement shift: from strong products to experience systems
Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
Synthetic audiences: where they help, where they stop, and how to run one
Understand and use synthetic audiences to make better decisions whilst understanding the limitations of this method
From opinion to evidence: how we built a data-led product framework for news apps at Funke
Senior Product Manager, Stefan, shares a framework he developed to make product decisions in a structured, data-led way.
Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch
Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.
Subscription models live off habits: lessons from Duolingo’s retention success
Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success.