Synthetic audiences: where they help, where they stop, and how to run one
Understand and use synthetic audiences to make better decisions whilst understanding the limitations of this method
Product and strategy execution
Product and strategy execution in a reader revenue model, by The Audiencers, the go-to community for digital publishing professionals.
20 posts
From opinion to evidence: how we built a data-led product framework for news apps at Funke
Senior Product Manager, Stefan, shares a framework he developed to make product decisions in a structured, data-led way.
Before you bundle: how to find out what your subscribers actually want
How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
Mastering audience segmentation with Selma Stern
Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.
Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch
Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.
Subscription models live off habits: lessons from Duolingo’s retention success
Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success.
Gain clarity on your purpose: the template that helps teams make faster, better decisions
This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
25 ideas of content, features and benefits to offer paying subscribers
Ideas for exclusive content, features or benefits to offer in a premium subscription to differentiate your offering and provide real value.
Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people
Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
Alban Mazrekaj: bridging newsroom and product at NZZ
How NZZ established a new way of working that respects journalism while making it more audience-centric, going beyond traditional journalistic performance metrics to align with broader business goals.