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The product guide to turn ideas into action The product guide to turn ideas into action
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
byKhalil A. Cassimally
building a product team building a product team
  • Decisions

Building a Product team on a tight timeline

Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
byPeter Brumby
the power of emotions in marketing decision making the power of emotions in marketing decision making
  • Decisions

The Power of Emotions: How they impact strategic marketing decisions in the media industry

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…
byJimena Llamas
The Audiencers' Festival London The Audiencers' Festival London
  • Decisions

Bridge roles in practice: the models, strategies and structures for success

Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
byMadeleine White
Perrine Pavageau Perrine Pavageau
  • Operations

5 projects of a PMO at NYT – The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
byPerrine Pavageau
Engagement and ARPU Engagement and ARPU
  • Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
byLaura Graham
AI guide AI guide
  • Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
byMarion Wyss

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