Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making strategic decisions that can significantly influence their company’s market position, revenue growth and brand perception. While strategic decision-making is often associated with rationality and data-driven analysis, we have realized that emotions can impact these decisions more than we think.
Marion and I arrived at that conclusion during a team-building session while debating why our clients’ sensibility tended to influence their audience conversion strategies. We noticed that many of them were willing to change customer journeys or even the entire gated content strategy from one day to the next. After our conversation, we decided to delve into the profound influence of emotions on strategic decision-making, with a specific focus on marketing directors in the media business.
