Are machines our most valuable audience? How media can monetize AI agents

Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
© Illustration by Aurélie Garnier

AI agents are spreading fast. They perform tasks by navigating the web — but the web was built for humans, not machines.

How media can monetize AI agents
AI Agents map keeps growing every month…

Millions of hours have gone into crafting user-friendly websites for human eyes (thanks UX experts). But AI agents don’t see. They rely on large language models (LLMs), which work best with simple text — not visual buttons, menus, or layouts encoded with HTML, CSS and JS.