The New York Times | The Audiencers

27

Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the gaming strategy that revolutionized the New York Times. However, it's important to…

ByJulien Ancel

28

Mar 2024

Inspirations

How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…

ByChartbeat

04

Dec 2023

Operations

Wordle and beyond: How games are impacting publisher newsletters

The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information, media companies are increasingly recognizing the potential of games. One of the…

ByThe Newsletter Newsletter

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

04

Oct 2023

Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers

ByLennart Schneider

04

May 2023

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA’s event?

ByMadeleine White

18

Apr 2023

Operations

5 projects of a PMO at The New York Times – Episode 1: The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the “Interaction model”. A new term,…

ByPerrine Pavageau

16

Apr 2023

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of “Program Manager”. Its main objective: to put in place operational mechanisms to…

ByPerrine Pavageau

07

Apr 2023

Decisions