Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
You're reading The Audiencers' newsletter #34, sent out on March 20th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
Thank you New York,…
The playful evolution of media: Bridging games, newsletters and engagement
Emerging at the crossroads of leisure and information, media companies are increasingly recognizing the potential of games.
One of the…
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects.
For…
You're reading The Audiencers' newsletter #14, sent out on May 17th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
In The Audiencers' Newsletter…
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the “Interaction model”. A new term,…
Perrine tells us about a little-known role she had at The New York Times Marketing, that of “Program Manager”. Its main objective: to put in place operational mechanisms to…