User needs, personalization, dynamic experiences… The move to being more audience-centric is (finally) happening! But what about the article itself? Despite so many innovations across publishing products, articles still tend to look the same as they always have – very text-heavy and focused on form-over-function.
What we really should be doing is flipping this on it’s head, considering first and foremost the function of the article, and adapting the form accordingly.
It means asking ourselves how we can make the content even more useful to our readers, helping them to fulfill a certain need, through the form as well as the content itself.
And in doing so, we often help ourselves too, in the form of higher user engagement and propensity to subscribe.
To give you some ideas of what this looks like, and inspire your newsroom to do the same, here are 5 examples of articles where form follows function.
