Pricing strategies from The Atlantic, Le Monde and Onet
How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
The Atlantic
The Atlantic’s engagement, conversion & retention strategies analyzed by experts at The Audiencers, the leading community for publishing professionals.
5 posts
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate…
Audience research at The Atlantic: The questions that data can’t answer
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic