From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has talked about developing a specific product for institutions. Our peers in the media industry have publicly reported successful metrics that show, to various degrees, how group subscriptions play a role in their revenue growth. Additionally, our teams would often hear requests for this type of access.
We had our individual subscriptions but, until recently, there was no way for someone to buy access to The Atlantic and distribute it across an organization.
