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Operations

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

Johannes Vogel, Chief Product & Revenue Officer at stern, explains how the team rebuilt the digital operation of three major German brands around reader revenue, and why the hardest problem had nothing to do with technology.

byJohn Rahim

Inspirations

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

How a simple banner within the homepage helps to drive subscriber engagement and form habits

byMadeleine White

Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.

byMadeleine White

Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community

byMadeleine White

Pay what you can Les Coops de L'information

Inspirations

Les Coops de l’information “Pay What You Can” Campaign

4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign

byMadeleine White

Why the best performers replaced the linear tunnel with an infinite cycle

Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1

byMaxime Moné

Inspirations

Spektrum’s evolution of audience segmentation and testing

How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg

byMadeleine White

Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director

byJohn Rahim

Inspirations

How The Kyiv Independent is growing membership through relationship-building

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

byMadeleine White

Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.

byMadeleine White