DC Thomson’s Sports Pack: a smaller subscription for readers who wanted sport and nothing else
Scottish publisher DC Thomson offered a Sports Pack subscription using already existing content, leading to higher conversion & retention rates.
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
177 posts
How we segmented our paywall audience to optimize ARPU
Why Handelsblatt's ARPU growth started with showing readers less, not charging them more, and why the winning paywall variant wasn't the one with the best conversion rate.
Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
3 acquisition tactics from Foreign Policy, a publication offering near-to-zero free articles
Foreign Policy's Corinne Osnos shares three low-effort, high-impact tactics her team uses to bring in readers despite running one of the strictest paywalls in media.
From opinion to evidence: how we built a data-led product framework for news apps at Funke
Senior Product Manager, Stefan, shares a framework he developed to make product decisions in a structured, data-led way.
Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline
Why the 233-year-old title launched with a single umbrella subscription rather than tiers, and why the hardest part has been saying no
Why 1.4 million people pay The Guardian for something they could read for free
Emilie Harkin, SVP of Growth at The Guardian, broke down what actually motivates readers to give money to a publication with no paywall.