Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

171 posts

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

How a simple banner within the homepage helps to drive subscriber engagement and form habits

The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.

Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community

4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign

Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1

How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg

How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.

We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations