Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

166 posts

Spektrum’s evolution of audience segmentation and testing

How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg

How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.

We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations

Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business

After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain

The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.

How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?