Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

174 posts

How The Kyiv Independent is growing membership through relationship-building

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.

We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations

Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business

After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain

The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.

How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?

How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model

How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.