Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy
How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
166 posts
When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership
How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
The power of puzzles: How The New Yorker approached a games paywall
On the heels of The New Yorker's new word game, the team revamped their paywall strategy.
How NYT Wirecutter shipped a personalized newsletter in 4 weeks
The operational choices, guardrails, and tech powering Wirecutter For You, the new email that tailors article recommendations to each reader.
Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates
Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.
The Washington Post: how and why we built “Ask The Post AI”
“Ask The Post AI,” is The Post’s in-house generative AI chatbot tool that uses RAG to answer user questions grounded in their journalism
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival
Launching a weekday audio news briefing with AI at CT Insider
We speak to Ellie Miller & Derrick Ho on the strategy and processes behind this AI audio briefing project.
How DER SPIEGEL uses its engagement score: our key use cases
How DER SPIEGEL applies their engagement score, & why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth.
The Economist’s Substack experiment: building a newsletter product off-platform
In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.