Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

174 posts

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.

Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community

4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign

How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg

How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.

We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations

Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business

The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.