The Audiencers' articles

Home Archives for Audiencers

🇪🇸 Grupo Joly

🇪🇸 Grupo Joly

Inspirations

Inside Grupo Joly’s subscription strategy: How Spain’s regional giant leverages registration and dynamic paywalls

How Andalusia’s Grupo Joly built subscriptions without losing ad revenue: a registration wall first, 34% paywall visibility, 92% on annual plans

Tech Stack Study 2026

Tech Stack Study 2026

Decisions

The Publishers’ Tech Stack Study: findings from the 2026 survey

Which tools do French news publishers actually use to produce, distribute and monetise their digital content? And how do they rate these tools?

Registration at Radio-Canada

Registration at Radio-Canada

Inspirations

Obligatory registration at Radio-Canada: a successful gamble

The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.

Operations

L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.

news feels like a burden to young people

news feels like a burden to young people

Decisions

Why news subscriptions feel like a burden to young people

Why young people don't pay for subscription-based news

Die Presse

Die Presse

Decisions

A coffee in Vienna with Die Presse: AI and reader revenue

An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse