L'Equipe is an emblematic French sports newspaper with a daily digital readership of 2.5 million, and over 200,000 subscribers to its paid digital offer. Romain Lhote, CMO, spoke at The Audiencers' Festival and Workshop in London this June about their retention strategy whilst increasing their subscription offer price.
Highly discounted promotional subscription offers are valuable for allowing readers to discover your product, build engagement, increase content consumption and ultimately acquire a larger audience who will hopefully remain subscribed far into the future. But, of course, you have to return your subscription price back to normal at some point…
