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Churn cancellation and win-back

Strategies on churn, cancellation and win-back in a subscription model, by The Audiencers, the B2B media for digital publishing professionals.

19 posts

Subscriber cancellation journey benchmarks

Tightening regulations might be making it easier for subscribers to cancel, but this doesn’t mean you can’t build…

How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model

Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.

After the peak in acquisitions during the Paris 2024 Olympic Games, L’Équipe identified four key moments to drive retention.

"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.

L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.

L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…

How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.