Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

177 posts

Behind The Guardian’s record-breaking US End of Year campaign

We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations

Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business

The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.

How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission?

How Netflix has used the release dates of Stranger Things as a strategic lock-in for their subscription model

How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.

On the heels of The New Yorker's new word game, the team revamped their paywall strategy.

Simple cancellation is about building trust, improving CX, & turning ex-subscribers into publisher's biggest future growth opportunity.