Doing User Needs right: The Bureau of Investigative Journalism share their secrets
Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
174 posts
Subscription models live off habits: lessons from Duolingo’s retention success
Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success.
Digital by design: How Irish News is growing from a strong print legacy
A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
Why 80% of our homepage is now personalized — and how that’s changing everything
How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
Integrating AI into daily editorial workflows at Clarín
Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.
Smarter discussions thanks to AI-generated talking points at FT
How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
Building a subscription product for young readers at Mediahuis Belgium
Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
Relaunching The Guardian app: changing reader habits means we must also evolve
New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences
At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.