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How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
171 posts
Integrating AI into daily editorial workflows at Clarín
Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.
Smarter discussions thanks to AI-generated talking points at FT
How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.
Building a subscription product for young readers at Mediahuis Belgium
Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.
Relaunching The Guardian app: changing reader habits means we must also evolve
New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.
Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth
The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.
AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences
At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.