3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

This article summarizes Télérama’s session at the Audiencers’ Festival in Paris on September 16th, 2025. On stage: Fleur Lavedan, Chair of the Executive Board, Annabelle Bizard, Digital Marketing Director, and Tom Alexandre, Product Director.

> Télérama built a streaming guide from an asset it already had: 20,000 reviews written by 145 journalists, France's largest cultural newsroom, repackaged around the question of what to watch tonight

> The insight driving it was that editorial alone doesn't create a daily habit. Without a service layer telling you where a film is actually streaming, readers have no reason to come back every evening

> They combined rather than chose. Two prototypes were tested, an editorially curated hot-to-cold list and a single daily recommendation, and the launched product uses both

> The archive is joined to third-party availability data from Plurimedia and JustWatch, with every entry linking back to a Télérama review, so automation carries the service and journalists carry the judgement

> One month after launch: 3,360 new subscribers, a conversion rate 20 times the usual, and monthly visits up 6%

At Télérama, product innovation only makes sense if it serves the magazine’s founding ambition: to inspire a love of culture and guide curious minds through a world that has become increasingly rich and diverse.

Faced with the explosion of streaming platforms, the editorial team wanted to address a universal frustration: spending evenings searching for something to watch rather than actually watching. Their response: a “Platform” guide, designed as a digital extension of the TV schedule.

Télérama has a rare asset: more than 20,000 reviews of films, series, and documentaries produced by 145 journalists, the largest cultural editorial team in France. But to transform this heritage into a digital format, it was necessary to go beyond a simple editorial reorganization.

The Platform project was born out of the conviction that without a service dimension, it would be impossible to create a daily reflex among readers.

So it all started with… a drawing:

The product team tested several approaches, including a “hot-lukewarm-cold” system based on the logic of editorial lists…

….and a minimalist version focused on a single daily recommendation:

The end result combines both: a mix of edited content and automation, enriched by service data provided by Plurimedia and JustWatch, with a systematic link to a Télérama review:

The launch was treated as a genuine digital statement. Massive app installation campaigns, open days, support from Le Monde Group publications, synchronization with the brand campaign… everything was aligned.