The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
The Audiencers’ Festival
The Audiencers’ Festival, the widely anticipated events from The Audiencers, the industry leading media and community for publishing pros.
31 posts
Funding public interest: 8 common misconceptions about donations, debunked
Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival
The media industry’s 5 toxic obsessions: no.1 criticizing platforms
The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.
L’Équipe: 12 projects to retain subscribers following the Paris Olympics
After the peak in acquisitions during the Paris 2024 Olympic Games, L’Équipe identified four key moments to drive retention.
The Telegraph: retaining subscribers with a killer mobile strategy
The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.
3,360 new subscribers in a month: Télérama’s new streaming guide product pays off
‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
IamExpat: Keeping users at the center when diversifying revenue
IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs.
Doing User Needs right: The Bureau of Investigative Journalism share their secrets
Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.
The Audiencers’ Festival London 2025: presentation slides
200 attendees joined us in London for arguably our best Festival yet, with a brilliant line up of speakers who skipped the "what", going straight into the "how".
The Audiencers’ Festival London 2025
We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!