Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

173 posts

Building a subscription product for young readers at Mediahuis Belgium

Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.

The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.

Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.

How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.