Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

177 posts

Digital by design: How Irish News is growing from a strong print legacy

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.

Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.

Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.

The AI-powered RAG by Newslaundry - an in-house expert, always ready with the right answer to simplify subscription support workflows.

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.