How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
174 posts
The move to paid podcasts: Lessons from De Correspondent
Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters
Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI
Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.
Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models
The ins and outs of BFM’s new mobile-first vertical video format
How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.
Boosting membership conversion at Maverick Insider with FAQs
South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.
Pricing strategies from The Atlantic, Le Monde and Onet
How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.
Alban Mazrekaj: bridging newsroom and product at NZZ
How NZZ established a new way of working that respects journalism while making it more audience-centric, going beyond traditional journalistic performance metrics to align with broader business goals.