The Washington Post | The Audiencers

10

At The Audiencers' Newsletter Workshop in New York in March 2024, Kelly Poe of The Washington Post shared how they've worked to increase click through rates across their newsletter portfolio.…

ByMadeleine White

24

Oct 2023

Inspirations

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…

ByLennart Schneider

04

Oct 2023

Operations

Lock-in effects: How to make your subscription irreplaceable

9 types of lock-in effects with real world examples to better retain your subscribers

ByLennart Schneider

04

Sep 2023

Inspirations

Benchmarking digital publisher’s paywall on app

Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…

ByMadeleine White

18

Jul 2023

Inspirations

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers

ByAnjali Iyer

12

Oct 2022

Inspirations

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?

ByAndy Griffiths

5 low-lift ways The Washington Post increased click-through rates

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Lock-in effects: How to make your subscription irreplaceable

Benchmarking digital publisher’s paywall on app

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Deep dive into the Morning Brew newsletter