Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
Hearst
Hearst engagement, conversion & subscription strategy analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
3 posts
AI in the newsroom: 5 use cases to leverage AI in your operations
Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…