The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect this, we're publishing not just one, but a series of takeaway articles from the event!
Our final session of the day: The art of translating between editorial and commercial
On the panel:
- Maria Bissendorf, Head of Membership Development, now Head of Transformation at Hearst UK
- Morten Ro, Independent engagement designer and advisor
As an external engagement strategist, Morten has had to learn the languages spoken by those across publishing teams in order to understand their context and help to build new mindsets (which often get termed ‘audience-first’, or ‘membership’). From his experience, teams often don’t agree which is the ‘right’ language and mindset. But, in fact, the truth lies in between:
