Bridge roles in practice: the models, strategies and structures for success

The Audiencers' Festival London The Audiencers' Festival London
© Illustration by Aurélie Garnier
Our first session at The Audiencers' Festival in London last week did not disappoint, with 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect this, we're publishing not just one, but a series of takeaway articles from the event! 

Kicking the day off: How bridge roles can be used to bring editorial, marketing and product together to increase ARPU

On the panel:
- Martina Andretta, Head of Social at the New Statesman
- Lars K. Jensen, Audience, data & journalism at Berlingske Media
- Dmitry Shishkin, Independent Publishing Consultant