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Operations

Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.

Nov 2024

Operations

Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers

Jeune Afrique’s dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.

ByMadeleine White

Nov 2024

Operations

Enhancing audience engagement with data-driven decision-making: a practical guide

In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This…

ByOleksandr Sanin

Oct 2024

Operations

How to leverage customer data to identify & act on drivers of churn

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…

ByTom Burrell

Oct 2024

Operations

Audience Research: identifying Key Engagement Drivers at DER SPIEGEL

This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL. In the subscription industry, keeping customers…

ByAlexander Held

Sep 2024

Operations

How to analyze your subscription data

Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…

ByLennart Schneider

Sep 2024

Operations

Meta’s news ban on Canada – a chance to strengthen Radio-Canada

Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…

ByRadio-Canada Team

Aug 2024

Operations

What is a dynamic paywall?

If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…

ByMadeleine White

Aug 2024

Operations

Newsletter landing page: 9 essentials for a successful acquisition strategy

I've subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages, but a few were excellent. What sets them apart? They focus on…

ByLennart Schneider

Jul 2024

Operations

State of the mobile publishing market report 2024

Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…