Google News Consumer Insights tool: the need-to-know
Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
125 posts
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations
2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…
Subscriptions at the end of the open web
Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at…
The Power of Emotions: How they impact strategic marketing decisions in the media industry
Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…
The French publisher’s quest to reach new audiences
We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied by Violaine Degas, Digital Director, begins to share the inside story of their recent quest to reach new audiences. Recounting the context and vision behind this major digital project, I learn about the reasoning behind this work, how it unfolded, the KPIs measured and results attained.
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info
Can you introduce the Les Coops de l’info group? Les Coops de l’info is a cooperative press group…