Ismael Nafria is a close, very admired friend of The Audiencers who we had the pleasure of having on stage at The Audiencers' Festival Madrid! Journalist, Writer, Consultant and Professor specialized in Digital Media, he's authored "La reinvención de The New York Times" (The reinvention of The New York Times) and “Clarín, actualizado” (Clarín, updated), among other books. He's also editor of the newsletter "Tendenci@s" (a must-read for any Spanish-speakers working in media) and coeditor of the newsletters “On the Net Today” and “Hoy en internet”. This article was originally published in Spanish on Revista de Innovación en Periodismo.
The Argentine newspaper, Clarín, is the leading Spanish-speaking media by number of subscribers, with more than 700,000 paying users and a goal of reaching one million in the coming years. Having launched their digital subscription product in April 2017, following in the footsteps of the likes of The New York Times, Clarín has undergone an incredible digital transformation process, one that I detail in-depth in my book, Clarín, actualizado (Clarín, updated) published by Galaxia Gutenberg in November 2023.
