Gen AI and the ‘deconstruction’ of the media value chain

pepe cerezo pepe cerezo
"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that the value chain is altered as a whole, hence its disruptive nature."

The concept of digitization buried the term Information Society. However, in light of the rise of generative AI, we should rescue it again! Once digitization has spread to the social, economic and political spheres, it is the corpus of data that forms the cornerstone of the 21st century society. Moreover, we can say that AI is a new stage in technological evolution, it is digitization super-vitalized with data, which represents a transformation of the entire value chain.