The next engagement shift: from strong products to experience systems
Publishers’ next opportunity lies in moving from strong products to a connected experience system built around journalism
Dina Shatner is the co-founder and CEO of Caledo, an AI-powered News Experience company. She also advises publishers on audience, product, revenue, and AI implementation. She is the co-author of The Age of News Experience, a book drawing on conversations with media leaders, research, and practical work across these areas.
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