Why your most valuable app readers are probably invisible
News app engagement: why offline readers, household subscriptions and anonymous users are the retention levers publishers keep missing.
James Webb is a product leader with 15 years of experience helping news subscription businesses boost subscriber retention. Most recently, he served as Apps Group Product Manager at The Economist, and previously as Product Director at the FT. His focus spans engagement, retention, and personalisation, alongside using AI to enhance both user experiences and team workflows.
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