Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
Paywalls
Paywall strategies for reader revenue models, analyzed by the experts at The Audiencers, the go-to community for publishing professionals
47 posts
Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
#7. Turning the customer care center into a source of insights
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
Micropayments are an invitation, not a cautionary tale
The methods we use to charge for news are far more plastic than we realize.
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?
Bypassing paywalls: The need-to-know for digital publishers
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy