This article wrapped up:
- Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s highly important for conversions)
- Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future
- We recommend aiming for 10-40% premium content visibility rate and 80% paywall visibility rate, but ultimately testing is the only way to find what is optimal for your strategy
