I recently had the pleasure, and honor, of speaking at Google’s local news event on a panel alongside Daisy Donald and Jeremy Clifford of FT Strategies, and Steve Barron, of Highlands News and Media. One of the biggest challenges brought up was the question of advertising vs subscription for digital monetization. My argument: let’s stop talking about advertising vs subscription, it’s advertising AND subscription that will support sustainability for local news publishers.
To get the full picture of reader revenue trends and prioritizations for digital publishers, it’s important to look back over the past few years…
