How publishers can succeed in their registration strategy

With the various challenges facing digital publishers today, the need for diversified revenue models has never been more important in securing a sustainable future. And with this, registration strategies are finally getting their time in the limelight…

Some of the benefits of implementing a registration strategy include:

First-party data collection & custom reader ID to track users across devices (meaning valuable behavioural, interest & demographic data)
Increased ad revenue through targeting
Higher lifetime value (registered users have increased retention rates if they later subscribe)
Tailored & targeted eCommerce opportunities
Solve leaky paywall issues
Provide additional value and an improved user experience to increase engagement (email alone is hugely valuable – we’ve seen how newsletters can increase reader revenue)
Not to mention that registered members are highly more likely to convert into subscribers in the future. The New York Times’ registration model has increased conversion rates to subscription by more than 40%, registered users on L’Équipe are 13 times more likely to subscribe than anonymous readers, whilst at The Independent, these de-anonymized users are 45 times more likely to subscribe.