Are newsletters really valuable in a reader revenue model? It’s a question brought up by a reader, and one that caught my attention. Whilst there’s been a lot of buzz around newsletters over recent years, and plenty of informative content on how to make them a success, there’s been a lack of focus on the real value of newsletters. And by value, I mean money. Reader revenue. Not simply engagement or traffic acquisition – are newsletters really valuable to a reader revenue model?
To investigate, I called upon a mix of newsletter experts, asking them how publishers can maximize the value of newsletters.
A defined goal and purpose for your newsletter