A few readers have brought up this question – whilst there’s no shortage of engagement data available, many are struggling to prioritize metrics, understanding which are actually valuable to track with the end goal being to increase reader revenue.
So we’re back with our second “Ask the experts” article. This time we’re sorting through all the potential engagement metrics to uncover those that should be at the top of your reports for not only increasing conversion rates, but also supporting high retention, something that is key to success in subscription models.
TL;DR – Linking engagement to revenue is key, measuring & seeking to increase retention and Customer Lifetime Value. But, instead of simply tracking the engagement metrics that everyone else is following, turn the question around to look at your data first, finding the answers in your most engaged, high-value readers.