KPI | The Audiencers

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ARPU... one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors. It has to be said that this ratio has the dual advantages…

ByJoffrey Ricome

03

Sep 2024

Collections

The conversion funnel framework, explained

This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…

ByMadeleine White

28

Mar 2024

Inspirations

How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…

ByChartbeat

08

Jan 2024

Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

The separation between editorial and business activities of news organizations has long been a fundamental norm of journalism. Journalists have traditionally considered this separation as both an ethical principle and…

ByMadeleine White

30

Oct 2023

Decisions

The Conversion Funnel Benchmark Report Q3 2023

Early 2023, Poool launched the first Conversion Funnel Benchmark Report, a new quarterly study that seeks to provide digital publishing professionals with the data, insights and expertise to both compare their…

ByMadeleine White

30

Oct 2023

Decisions

Retention economics: from churn management to relationship management

This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects. …

ByKevin Anderson

25

Oct 2023

Operations

How we measure audience engagement at DER SPIEGEL

By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and…

ByAlexander Held

27

Sep 2023

Inspirations

The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event

With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn’t disappoint