12 Oct 2022 Operations Guide: Increase frequency of visits to better convert users into subscribers Frequency of visits directly impacts revenues, so here’s our guide to increasing this metric, with benchmark examples. ByMarion Wyss
11 Oct 2022 Operations Free or Premium? The decision-making process for your articles in a freemium strategy. The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy ByMadeleine White
24 Sep 2022 Operations 6 ways to optimize your paywall conversion rates 6 concrete strategies to put in place to better convert users into subscribers ByMadeleine White
24 Aug 2022 Operations The Essential Engagement KPIs for Optimizing Conversion Rates Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates. ByMadeleine White
23 Aug 2022 Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing – what you can test, what you should define before a test and what can you learn from these examples to apply to your own… ByMadeleine White
23 Aug 2022 Decisions Forget focusing on paywall types, it’s time to put your audience first Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to… ByMadeleine White