Illustration par Aurélie Garnier
Wrapped up: - Increasing frequency of visits is beneficial to all business models for publishers but, in particular, this metric is directly correlated to user-to-subscriber conversion rates - Your content is of course one of the central ways to achieve this goal, with certain formats such as series proving more valuable to habit formation - UX features and off-site content shouldn’t be forgotten, even small parts of your strategy such as allowing users to save content for later can have a big impact on frequency of visits
Why should you increase frequency of visits?
