© Illustration by Aurélie Garnier
The days of one-size-fits-all paywalls are over! Dynamic models, that adapt the paywall to a reader’s profile or context, are essential for success in today’s digital subscription market.
Even if you’re firmly set of a hard paywall model (where all readers are blocked by a paywall on all articles) there’s room for dynamicity. In fact, it’s arguably more valuable in a hard paywall model so that you can convince even your less engaged readers to convert.
But how do you get started with making your paywall dynamic?
This is exactly what we’ll cover in this article! The steps to understand your audience, put them into groups, adapt your paywall accordingly and be inspired by other publishers already employing a dynamic paywall.
