Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
Making your paywall dynamic means being audience-first, adapting the conversion experience to a user's profile or context thanks to audience segmentation. It's the most effective strategy to optimize conversion rates.…
Although there is of course a lot to master when launching your digital subscription model, these are our top 5 in terms of the paywall journey itself. Below,…
At The Audiencers' Newsletter Workshop in New York in March 2024, Kelly Poe of The Washington Post shared how they've worked to increase click through rates across their newsletter portfolio.…
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York in March 2024 on how to grow your newsletter list. With 35…
First things first, build or buy?
Don't build your own; it's not worth it because you're not in the software business.
This is proven by the separation of…
