Madeleine is Editor-in-Chief of The Audiencers and Head of International at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
You're reading The Audiencers' newsletter #29, sent out on January 10th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
2023 in review
Happy…
Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few publishers share their choice of tech stack with others on the market.…
We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…
Do you speak Spanish? ¿Hablas Español? This event is for you!
Nos entusiasma anunciar nuestro evento, The Audiencers' Festival, en Madrid el 20 febrero. Una jornada de expertos. De profesionales, a…
The separation between editorial and business activities of news organizations has long been a fundamental norm of journalism. Journalists have traditionally considered this separation as both an ethical principle and…
This article analyzes 9 Spanish-language publishers - La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador, El Mundo, El Pais and El Nuevo Dia - their paywalls, pricing…
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect…
You're reading The Audiencers' newsletter #28, sent out on December 13th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
Do more with less,…
You're reading The Audiencers' newsletter #27, sent out on November 29th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
The Audiencers' World Tour…
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project led to an impressive 2,754…