The concept of peak subscriptions is not a problem with readers
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
167 posts
How do you decide which article is free or premium?
In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out…
The Audiencers’ Festival Madrid presentation slides
At The Audiencers’ Festival Madrid, our first event in Spanish, we heard from the top publishers in the…
The Audiencers’ Festival New York presentation slides
At the very first Audiencers’ Festival New York, we heard from the likes of The Washington Post, The…
The Audiencers’ Festival London #2 presentation slides
We were back in London in 2024 for round two. This time, bigger and better than ever!
Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…
The essentials for a successful subscription landing page
The ultimate benchmark miro board and tick list to build a successful subscription landing page.