#81. Reduce subscriber acquisition costs with referrals
Benchmarking galore, 5 things subscription leaders should do and referrals as a growth tool
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
257 posts
#79. Netflix locks-in subscribers with tactical release dates
Your industry event calendar for 2026 and 7 ways media can build a practical data culture
#78. Members at Condé Nast have 50x higher LTV than subscribers
Condé Nast's membership model, two homepages for two audiences & a paywall model adapted to games
#77. How NYT Wirecutter launched a personalized newsletter
5 ideas of innovative article formats, easy cancellation strategy that also retains and Wirecutter's personalized newsletter
#76. How to prevent subscription revenue leaks
The homepage isn't dead, Washington Post partners with Perplexity and preventing subscription revenue leaks
#75. How to raise your price without losing subscribers
CT Insider launches AI audio briefing, how can you make cancellation worse and raising your subscription price
#74. The Economist experiments with Substack
How DER SPIEGEL uses its engagement score and The Economist's Substack newsletter experiment
How to use a “Customer Rail” to drive retention and habit formation, just like The Times
How a simple banner within the homepage helps to drive subscriber engagement and form habits
Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.