Guides

Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.

148 posts

The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

The cycle doesn't stop when someone becomes a subscriber, and you only have about 100 days (probably less) to engage.

Selma Stern shares her recommendations for mastering audience segmentation to maximize the value of each reader.

A deep dive into the many ways that you could segment your audience in a dynamic paywall model

Choosing your paywall type should still be a strategic decision, not a technical one!

Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"

By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.

Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news

Audience and funnel work succeeds or fails on internal communication, yet few people get structured support to improve it... until now!

What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?

Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.