Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
144 posts
Paywalls & SEO in the AI era
Choosing your paywall type should still be a strategic decision, not a technical one!
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
Building resilience with registration
By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
Improve how you communicate with colleagues: an AI method tested by researchers
Audience and funnel work succeeds or fails on internal communication, yet few people get structured support to improve it... until now!
The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model
What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?
How to build a referral program that drives subscription growth
Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
Alignment as an extreme sport: 5 things effective subscriptions leaders do
Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.
7 ways media can build a practical, empowering data culture
Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.