In a world of falling traffic, trust and the increasing use of AI, building relationships with readers is more important than ever. It’s the difference between a fly-by and a loyal, returning user who interacts meaningfully, feels a sense of belonging with your brand, who advocates for you and brings in new audiences.
It’s a strategy that many publishers are already benefiting from.
This article shares a few of these case studies, diving into what’s working, sharing lessons to take away and articles to dive in deeper.
1. The New York Times: reporters in the comments
The New York Times recently turned comments into an editorial product to develop relationships with readers and enhance the perceived expertise and trust in journalists.
