What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
154 posts
Building resilience with registration
By converting anonymous visitors into known users, you’re building the resilience needed for a privacy-first, platform-fragmented market.
Beyond the feed: mastering the 7 modes of next gen news engagement
Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
Improve how you communicate with colleagues: an AI method tested by researchers
Audience and funnel work succeeds or fails on internal communication, yet few people get structured support to improve it... until now!
The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model
What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?
How to build a referral program that drives subscription growth
Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
Alignment as an extreme sport: 5 things effective subscriptions leaders do
Subscriptions sit at the exact intersection of business, product, editorial, and data!... So how can you be an effective player in this game of extreme cross-functional collaboration.
7 ways media can build a practical, empowering data culture
Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.
Why it’s time to update your subscription management system to accommodate consumer trends
What should you do before changing your subscription management platform and what you need to consider when choosing?
Where publishers should be heading in 2026: the HERO framework
How can publishers find our way back to being audience-centric in order to (amongst other things) win against AI?